Cadora
Price review

What to do when a subscription price increases

Most price-rise emails arrive when you are busy. Treat one as a small annual review: what changed, what do you use, and would you start this plan again at the new price?

$36a year more, when $9.99 a month becomes $12.99

You do not need to rage-cancel a service because it costs more. But do not let a price-change email become an unread receipt either. Keep the notice long enough to record the old and new price, start date, billing cycle, and cancellation deadline. A plan paid monthly can still be an annual commitment, so read that part twice.

Cadora item screen for a streaming subscription at $15.99 a month, marked up $3 since December 2025, with its next renewal date.
In CadoraEach item keeps its price history, so a rise shows up as a number, not a vague feeling.

Short answer: when a price goes up, note the old and new price, the date it starts and the deadline to cancel. Work out the yearly difference, then choose to keep, downgrade, pause, replace or cancel before the new price applies.

See the yearly difference first

$9.99 to $12.99 looks like a shrug on a monthly receipt. Over a year, it is $36. That number does not tell you to leave; it makes the trade-off honest. Use the calculator if several changes are arriving at once.

Price-rise calculatorTry your own numbers
$36.00more per year
Before$119.88
After$155.88

That is 30% more. Would you start this plan today at $155.88 a year?

Read the notice for three things

  • The new price and when it starts. It often starts at your next renewal, not on the day the email arrives.
  • Whether you have to accept it. Some services ask you to agree to the new price and end the plan at renewal if you don’t; others apply it automatically after notice.
  • The deadline to leave. If you want out before the new price, that date matters more than the price itself.

A worked example

Demo values: a streaming plan rises from $15.49 to $17.99 a month from 12 December. That is $2.50 a month, or $30.00 a year. The same service’s ad-supported tier costs $7.99, so downgrading would save $120.00 a year against the new price. An annual cloud plan going from $99 to $119 costs $20 more, but only at its next renewal, so you have until then to decide.

Pick the least-annoying answer

Keep

Keep a service if you use it, understand the new price, and would buy it again today. Update amount and next renewal date, especially for annual plans.

Downgrade

Look for features you do not use: extra storage, devices, seats, resolution, downloads, or premium tools. Confirm what access changes and when the lower price begins.

Pause or rotate

Pause seasonal services such as streaming between shows or a project tool after the project ends. Record why and when you will reassess; otherwise a restart becomes another unknown charge.

Replace

Compare total cost, data portability, supported devices, privacy, household needs, and terms—not price alone. A cheap replacement that creates real migration work may not be cheaper.

Cancel

Cancel when current value does not justify current price and no fitting lower tier exists. Use the official billing channel, save proof, and note when access ends. Cancellation may not mean immediate loss of access or a refund.

Three mistakes to avoid

  • Ignoring annual plans. Give them 14–30 days of review time.
  • Accepting a temporary offer without a reminder. Log the offer-end date and the standard price that follows.
  • Cancelling before exporting data. Download files, receipts, history, or contacts you need; retention varies by provider.

Make the next review easier

Leave yourself a breadcrumb for next year: record what changed and why you stayed, switched, paused, or left. Cadora tracks the prices and dates you enter; it does not read provider emails or verify a quoted price. It can schedule local reminders and add its own renewal events to Apple Calendar with permission.

FAQ

Can I keep the old price?

Only if the provider offers a way: a loyalty offer, an older plan it still honours, or a yearly prepay at the old rate. Ask before the new price starts, and note when any offer ends.

Does Cadora notice a price increase for me?

No. Cadora doesn’t read emails or check providers. When a notice arrives, update the amount and the date the new price starts; Cadora keeps the price history, so you can see what changed.

Khai Do is an independent iOS developer in Vietnam who builds and supports Cadora under Aquifer.